embi Natural Whitening Toothpaste is a fluoride-free oral wellness formula made with 10% nano-hydroxyapatite (nHAp), a well-researched alternative that supports enamel remineralisation and a smoother, cleaner tooth surface. Designed for a gentle, effective clean without peroxide, SLS or harsh whitening chemicals, this formula supports a brighter smile while maintaining a balanced oral environment.

Suitable For

• Adults and children (under supervision)

• Individuals seeking a fluoride-free daily whitening option

• Anyone following the embi oral wellness routine

Contains

• 1 × Tube of embi Natural Whitening Toothpaste

• Made with a sugarcane-based bioplastic tube

Key Benefits

Whitening Through Science
Nano-hydroxyapatite helps fill microscopic surface imperfections, supporting a naturally smoother, brighter appearance — without peroxide or abrasive whiteners.

Supports Enamel Remineralisation
10% nHAp is used globally as a fluoride-free option to support enamel integrity and help reduce sensitivity.

Microbiome-Supportive Formula
Chicory root extract (prebiotic) and L-Arginine help support beneficial bacteria and a balanced oral ecosystem.

Gentle Daily Clean
Hydrated silica, xylitol and tea tree leaf oil help clean teeth, polish the surface and assist in freshening breath.

Supports Moisture & Comfort
Xylitol assists with saliva flow, helping maintain hydration and a comfortable mouthfeel.

Lower-Impact Tube Material
The tube is made using bioplastic sourced from renewable sugarcane, supporting a reduced reliance on conventional fossil-based plastics.

Everyday Use
A gentle, non-foaming formula suitable for morning and evening brushing.

Ingredients

Aqua (Water), Xylitol, Hydroxyapatite, Microcrystalline Cellulose, Sorbitol, Sodium Bicarbonate, Hydrated Silica, Malic Acid, Calcium Carbonate, Sodium Lauroyl Sarcosinate, Arginine, Cichorium Intybus Root Extract, Cellulose Gum, Aroma (Mint), Xanthan Gum, Magnesium Stearate, Melaleuca Alternifolia Leaf Oil.

Directions

• Brush teeth thoroughly using a soft-bristle toothbrush

• Use twice daily as part of your oral wellness routine

Warnings

• For oral use only

• Not to be swallowed

• Supervise children during brushing

• Discontinue use if irritation occurs

• Contains mint oil — review ingredients if sensitive

Storage

• Store in a cool, dry place away from direct sunlight

• Secure the cap after each use

Responsible Oral Care

We minimise the use of traditional plastics by choosing materials like plant-based PLA, sugarcane bioplastic, pure silk, pure cotton, glass jars, stainless steel and copper — without compromising performance. This philosophy runs through every touchpoint, from packaging to product to shipping materials.