Wellness starts in the mouth. People already know oral health matters yet most traditional oral care products don’t deliver the results they expect. They rely on harsh ingredients that disrupt the vital bacteria needed for balance and long-term wellbeing. Freshness masks symptoms and aggressive whitening can weaken enamel and irritate gums. The approach is flawed — not the people using it.

embi was created to change that.

We support the oral microbiome instead of destroying it. We prioritise balance over sterilisation and results over masking. Our routine focuses on what the mouth actually needs to stay healthy.

Our approach is simple: Scrape. Brush. Floss.

We design smarter and more responsible products that reduce reliance on conventional plastics while maintaining strong performance. Every detail is intentional and aligned with improving oral wellness.

Poor oral health is linked to cardiovascular disease, diabetes, stroke, lung conditions and pregnancy complications. Supporting the mouth properly plays a vital role in supporting overall wellbeing.

embi exists to give people oral care that works the way it should — supporting balance not damaging it.