A more thoughtful way forward — led by embi.

At embi, we design oral care that’s better for people and more considered for the planet. While conventional oral care often relies on harsh chemicals, plastic-heavy routines and unnecessary products, we create solutions that reduce waste, simplify your routine and support long-term oral wellness.

We minimise the use of traditional plastics by choosing materials like plant-based PLA, sugarcane bioplastic, pure silk, pure cotton, glass jars, stainless steel and copper — without compromising performance. This philosophy runs through every touchpoint, from packaging to product to shipping materials.

By choosing embi, you’re choosing a cleaner, lower-impact, evidence-aligned approach — without compromising results.

Our Approach

• Less Plastic, Less Waste
We minimise plastic wherever possible and prioritise lower-impact materials — from wheat straw PLA and sugarcane bioplastic to pure silk and long-lasting metal tools.

• No Harsh, Unnecessary Chemicals
Our formulations avoid the “kill everything” approach of traditional oral care and instead focus on safety, efficacy and microbiome support.

• Smarter Routines, Fewer Products
A tongue scraper replaces the need for harsh mouthwash — eliminating plastic bottles, artificial flavours and chemical burn while delivering superior fresh breath results.

• Continuous Improvement
We review our packaging, materials and suppliers regularly to reduce waste and improve sustainability without compromising performance.

• Innovation Over Convenience
We invest in advanced materials (like nano-hydroxyapatite and pure copper) instead of relying on outdated, filler-heavy formulations or single-use plastics.

Our Commitment

Responsible oral care is an ongoing process. We make deliberate choices, refine continuously and stay transparent about what we use and why — always aiming for smarter, cleaner, more responsible solutions.